FIFA 14 Case Study

Broadcast

1. Watch the FIFA 14 TV advert on You Tube. How the does the advert attract an audience?

After watching the TV advert on YouTube, I think the advert attracts the audience by using famous football figures such as Lionel Messi and Gareth Bale to promote how realistic the game can be and how much fun you can have. 

2.Why is Lionel Messi driving the van?

Lionel Messi is driving a van through the desert with TV screens attached to it and people playing FIFA 14 because this shows the audience that Lionel Messi can be both causal and serious. 

3.How does the TV advert feature the FIFA14 brand? Font? Slogan? Main star?

The TV ad features the original FIFA 14 font on the van driven and on the buttons pressed inside the van, it also features a number of famous footballers like GARETH BALE and LIONEL MESSI. Further to this it features the slogan "WE ARE FIFA 14"

4.Why is there a combination of famous footballers, celebrities and regular people in the advert? 

I think there is  a large combination of famous footballers, celebrities and regular people in the FIFA 14 advert as they are trying to send a message to the viewer that you can play the game no matter who you are helping to target a wide range of race and ethnicities.

5.Watch the FIFA 14 trailer on You Tube.How does it differ from the TV advert?

The trailer of FIFA 14 on YouTube uses the same graphics as the PS3 version of the game, although the TV advert used real life people and backgrounds to create the correct atmosphere.

6.Why is the trailer effective in promoting the game?

The trailer is effective in promoting the FIFA 14 game because it creates a buzz about the game with all new features that have been added to the newest version of FIFA 14.

E-Media

1. Visit the FIFA14 website.How does it attract and maintain the interest of a FIFA14 fan?

The website attracts the interest of FIFA 14 fans by regularly updating the page with the latest from the game, and releases of future games that might be planned. It also allows them to read reviews from other players which helps people to interact with each other.

2. How many 'Likes' has the FIFA14 Facebook wall had?

The FIFA 14 wall has had 2 million likes on its Facebook wall.

3. Choose five of the posts on the Facebook page's wall, screen grab them and explain how they appeal to the FIFA 14 target audience.

https://www.facebook.com/easportsfifa 

  

This is a link to a video clip posted on the FIFA 14 facebook page about the world cup game play series. It appeals well to the FIFA target audience because it is keeping their fans up to date with the latest FIFA 14 news and updates to the game.

This is a screen grab from the FIFA 14 wall with the comment "Your final two?". This appeals to the FIFA 14 target audience because as before in the previous screen grab it keeps fans up to date with the latest from the FIFA 14 world but this screen grab particularly tells them about the high performance teams in the FIFA 14 semi finals of the game.

My third screen grab from the Facebook wall is a image with the attached comment " Bayern vs. Man Utd - which is the better attacking pair". This appeals to the FIFA 14 target audience as it is getting the fans involved with the latest football gossip asking them for there opinions towards the games.

The fourth screen grab is of Gareth Bale. It appeals to the FIFA 14 target audience because it updates them regularly on how their favourite players are doing.

4. Find three examples of celebrity/footballer promotion on the Facebook wall and write how they promote the FIFA 14 brand.

5. What is the FIFA 14 twitter hash tag?

The hash tag is @EASPORTSFIFA.

6. What is the FIFA 14 twitter account currently tweeting about? Find three recent tweets and explain why they would appeal to the FIFA 14 target audience.

The FIFA 14 twitter account is currently tweeting about the FIFA WORLD CUP. 

Tweet 1: 

This appeals to the target audience because it is keeping them up to date with the latest of FIFA all around the globe. 

Tweet 2:

The second tweet appeals to the target audience because EA are getting them involved asking questions about the game play of FIFA 14.

Tweet 3:

This final tweet appeals to the FIFA target audience because it allows fans to regularly find out which teams are the best to play with due to high preforming players titling them LEGENDS. 

7. Can you find any examples of user generated content on YouTube? This means YouTube videos of FIFA 14 game play that players have created and uploaded themselves.Embed at least three videos on your blog.  

Print

1.Find a FIFA 14 print advert and describe how it promotes the game

This print advert promotes Fifa 14 by using the  famous footballer Lionel Messi as the central image of the advert. It also promotes FIFA 14 by using some key conventions like the official font used in all the games. 

2.What key conventions of print adverts can you find on the example you have chosen? Product name? Font? Slogan? Central image? Colour?

In the advert some key conventions I have picked out would be the  name "FIFA 14" which is in the same font for all the games. Another two key conventions used would be the slogan " WE ARE FIFA 14" and the central image of Lionel Messi, who is wearing casual clothes which helps to put a message across to the consumer that anybody can play the game.

3. Find three reviews for FIFA14 that were originally published in videogame magazines. Are they positive or negative about the game. Copy and paste one quote from each review.

Quote 1:"The game looks nice, no question - even though its essentially a souped up version of the Xbox 360 version - but its the way Kinect has been implemented that perfectly illustrates just how well the game works"       (Xbox Magazine)

This is a positive quote about FIFA 14. 

Quote 2:"For a growing number of people EA Sports' goal of forcing FIFA into every gap in our lives has already been achieved. When I wake up I set player auctions on my phone. When I get to work I use the web app to check their progress. At lunchtime I play 2v2 with the guys from sales"
(Playstation 3 Magazine) 

This is a positive review from a quote about FIFA 14.

Quote 3: " I appreciate what EA has done in trying to make the game more realistic by slowing the tempo and making touches worse ,but they went to far and the game is passing dead"
(Xbox Magazine)

This is a negative review about the game FIFA 14 saying it has got worse as more versions of the game have been released.

Why are magazine reviews effective in promoting the game to FIFA 14's target audience?

Magazine reviews are effective in helping to promote the FIFA 14 game to it's target audience because magazines are a form of print media which would be of interest to the Fifa 14 target audience. Magazine reviews are also a way of players to feedback to EA about the game.

In your opinion, is print or e-media more effective in reaching the FIFA 14 target audience?

In my opinion, I think that because of the target audience FIFA 14 has e-media is more effective in reaching them as electronic devices/online websites are a part of the football fans live's as they will use many types of e-media to communicate with friends when playing and keep up to date with the latest features of the game.