Use the Planetside 2 Wikipedia entry to answer the following questions:
What is Planetside 2?
it is a online multiplayer game which is free to play
What genre does the game belong to?
the genre of the game is a survival horror
When was it launched?
20th november 2012
How does the gameplay work?
What are the six different player classes in the game?
What is the story or narrative to the game?
Business model
Now look at the section on the Planetside 2 business model.
How much does Planetside 2 cost to play?
it is free but you can pay for more in game gear
What does a subscription offer to players?
more equipment and gear
more equipment and gear
What can the in-game currency be used to buy?
more equipment and guns
more equipment and guns
Why do some players dislike games in which users can buy additional weapons or health?
The three factions
Summarise the three factions that players can join in the game:
The Terran Republic:
Justice, honour
Justice, honour
The Vanu Sovereignty:
strength, intelligence, seeking the truth
strength, intelligence, seeking the truth
The New Conglomerates:
payback, freedom
payback, freedom
Watch the recruitment videos again for Planetside 2:
Planetside 2: Target audience
Write a possible target audience demographic for Planetside 2 in general:
Gender/age/social class/education/employment/location etc.
Gender/age/social class/education/employment/location etc.
Now write a target audience demographic for each faction from Planetside 2 – it will be similar to the overall target audience but think carefully about changes in age, education or employment:
The Terran Republic
The Vanu Sovereignty
The New Conglomerates
Now use what you have learned about psychographic profiling to choose potential psychographic groups for each of the three factions:
The Terran Republic
mainstreamers, explorers
mainstreamers, explorers
The Vanu Sovereignty
resigned, reformers
resigned, reformers
The New Conglomerates
reformers, aspirers, succeeders
reformers, aspirers, succeeders
Explain why those psychographic groups would fit that particular faction.
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