Planetside 2 (MMOFPS)

Use the Planetside 2 Wikipedia entry to answer the following questions:

What is Planetside 2?

it is a online multiplayer game which is free to play

What genre does the game belong to?

 the genre of the game is a survival horror 

Planetside 2 developer/publisher:

Sony Online Entertainment

When was it launched?

 20th november 2012

How does the gameplay work?

What are the six different player classes in the game?

What is the story or narrative to the game?

Business model

Now look at the section on the Planetside 2 business model.

How much does Planetside 2 cost to play?

 it is free but you can pay for more in game gear

What does a subscription offer to players?
 more equipment and gear

What can the in-game currency be used to buy?
 more equipment and guns

Why do some players dislike games in which users can buy additional weapons or health?

The three factions

Summarise the three factions that players can join in the game:

The Terran Republic:
Justice, honour

The Vanu Sovereignty:
strength, intelligence, seeking the truth

The New Conglomerates:
payback, freedom

Watch the recruitment videos again for Planetside 2:

The Terran Republic recruitment video

The Vanu Sovereignty recruitment video

The New Conglomerates recruitment video

Planetside 2: Target audience

Write a possible target audience demographic for Planetside 2 in general:
Gender/age/social class/education/employment/location etc.

Now write a target audience demographic for each faction from Planetside 2 – it will be similar to the overall target audience but think carefully about changes in age, education or employment:

The Terran Republic

The Vanu Sovereignty

The New Conglomerates

Now use what you have learned about psychographic profiling to choose potential psychographic groups for each of the three factions:

The Terran Republic
mainstreamers, explorers

The Vanu Sovereignty
resigned, reformers

The New Conglomerates
reformers, aspirers, succeeders

Explain why those psychographic groups would fit that particular faction.

Candy Crush SAGA

How much money is Candy Crush Saga estimated to make each day from its users?

An estimated £550,000 per day is earned from the game in the US.

How does it make this money?

Candy crush make money by in game purchases e.g power ups.

How many people are estimated to have installed Candy Crush?

Where do people play?

 500 million people have installed Candy crush and play to from and at work.

When was the game released?

the game was released: 

April 2012: Candy Crush released on Facebook

November 2012: Released for iOS devices

December 2012: Launches on Android devices

February 2013: Most popular game on Facebook

September 2013: Launches on South Korean Kakao messaging service

November 2013: Reaches 500 million downloads worldwide

December 2013: Dreamworld expansion released

Source: Appdata

When did it reach 500 million downloads?

it hit 500 million downloads on the 15th of November 2013

Who is the typical Candy Crush gamer?

  woman aged 25-45 

What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?

4% of Candy crush gamers buy in game purchase 67% say the game has had an impact on their lifes

What percentage say they are addicted to the game?

32% of players ignore friends and family

30% say they are addicted to the game

25% of players have spent money on Candy Crush

20% admit playing Candy Crush "often"

10% have argued over time spent playing

Source: Ask Your Target Market

What is your own experience of playing Candy Crush? Have you played it? 

 the game looks interesting although i have never played it and hopefully never have to as i usually hate tablet and phone games. one of the games that ticks me off but is competitive is Flappy Bird which was removed from app stores but users are still able to get online from websites.

Game - 7 ( VENGEANCE )

Task 1

Some of the many people that may play the game would be people over the age of 18 and would be working. the platforms that the game can be played on would be Ps3, Ps4, Xbox 360, Xbox one. The title of the game would be Vengeance.

Task 2

to market the game I would use gameplay and special effects to show the best parts of the game and features involved. I would also have posters of the game characters and use billboards to show the game to people driving home / to work. I would make sure that all adverts go up 2 months before the game will come out on consoles. This gameplay would appeal to people in the psychographic groups of strugglers and reformers.