Wednesday 7 May 2014

Candy Crush SAGA



How much money is Candy Crush Saga estimated to make each day from its users?
An estimated £550,000 per day is earned from the game in the US.


How does it make this money?
Candy crush make money by in game purchases e.g power ups.

How many people are estimated to have installed Candy Crush?
Where do people play?

 500 million people have installed Candy crush and play to from and at work.

When was the game released?


the game was released: 
April 2012: Candy Crush released on Facebook

November 2012: Released for iOS devices
December 2012: Launches on Android devices
February 2013: Most popular game on Facebook
September 2013: Launches on South Korean Kakao messaging service
November 2013: Reaches 500 million downloads worldwide
December 2013: Dreamworld expansion released
Source: Appdata

When did it reach 500 million downloads?
it hit 500 million downloads on the 15th of November 2013

Who is the typical Candy Crush gamer?

  woman aged 25-45 


What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?
4% of Candy crush gamers buy in game purchase 67% say the game has had an impact on their lifes

What percentage say they are addicted to the game?
32% of players ignore friends and family
30% say they are addicted to the game
25% of players have spent money on Candy Crush
20% admit playing Candy Crush "often"
10% have argued over time spent playing
Source: Ask Your Target Market

What is your own experience of playing Candy Crush? Have you played it? 
 the game looks interesting although i have never played it and hopefully never have to as i usually hate tablet and phone games. one of the games that ticks me off but is competitive is Flappy Bird which was removed from app stores but users are still able to get online from websites.

No comments:

Post a Comment